We have a multi-pronged approach, targeting enterprise, ambassador and security expert onboarding, respectively.
At a high level, we will foster a network effect, playing enterprise interest toward security experts (more bounties available) and then security expert interest toward ambassadors and enterprises (increasingly quality threat intelligence). This two-sided effect will naturally encourage uptake on the opposite side.
1. Sponsor PolySwarm integration into existing incident response (IR) and defensive toolkits.
PolySwarm will offer Nectar bounties (from Swarm Technologies, Inc’s holding) as reward for open source contributions to widely used IR, defense and forensics toolkits. Specifically, we will target open source projects like Facebook’s osquery, and The Sleuth Kit / Autopsy.
By making it trivial to use PolySwarm with these tools, PolySwarm seamlessly plugs into existing workflows. Some users will choose to leverage PolySwarm and any such leverage will help create a network effect.
2. Partnership with existing threat intelligence vendors, offering early Arbitership as incentive to plug into the network.
Existing threat intelligence companies will desire to become Arbiters in the PolySwarm ecosystem. PolySwarm will offer designated arbitership to chosen Arbiters to help bootstrap the network. This will be limited time offer, after which Arbiter must maintain high ecosystem throughput to maintain their status.
3. Hackathons, competitions and sponsorship directed toward information security expertise, with an emphasis toward markets that already participate heavily in vulnerability bug bounty programs.
This one is pretty self-explanatory. We will target information security conferences in Eastern Europe, Asia, Latin and South America in particular.