We have a multi-pronged approach, targeting enterprise, ambassador and security expert
At a high level, we will foster a network effect, playing enterprise interest toward security experts
(more bounties available) and then security expert interest toward ambassadors and enterprises
(increasingly quality threat intelligence). This two-sided effect will naturally encourage uptake on
the opposite side.
1. Sponsor PolySwarm integration into existing incident response (IR) and defensive
PolySwarm will offer Nectar bounties (from Swarm Technologies, Inc’s holding) as reward for
open source contributions to widely used IR, defense and forensics toolkits. Specifically, we will
target open source projects like Facebook’s osquery , and
The Sleuth Kit / Autopsy.
By making it trivial to use PolySwarm with these tools, PolySwarm seamlessly plugs into
existing workflows. Some users will choose to leverage PolySwarm and any such leverage will
help create a network effect.
2. Partnership with existing threat intelligence vendors, offering early Arbitership as
incentive to plug into the network.
Existing threat intelligence companies will desire to become Arbiters in the PolySwarm
ecosystem. PolySwarm will offer designated arbitership to chosen Arbiters to help bootstrap the
network. This will be limited time offer, after which Arbiter must maintain high ecosystem
throughput to maintain their status.
3. Hackathons, competitions and sponsorship directed toward information security
expertise, with an emphasis toward markets that already participate heavily in
vulnerability bug bounty programs.
This one is pretty self-explanatory. We will target information security conferences in Eastern
Europe, Asia, Latin and South America in particular.